Understand the business
We discuss your offer, customer, current acquisition activity and what a useful result means.
How we workKnow the plan.
Know the plan.
Understand the next step.
A useful agency relationship needs more than a campaign launch. It needs an agreed scope, clear communication and a shared understanding of the results.
Working togetherFrom the first brief
01 02 03
From the first brief
to the next decision.
Agree the work
We define the channel, deliverables, budget, access requirements and reporting before work begins.
Launch, review, improve
We review campaign delivery and your conversion feedback, then agree the next changes.
Choose the service that fitsDifferent channels.
Different channels.
A shared commercial goal.
| What to consider | Meta advertising | Email marketing & traffic |
|---|---|---|
| How people reach you | Paid campaigns on Facebook and Instagram. | Promotional emails through publisher audiences and direct traffic relationships. |
| What we work on | Campaign strategy, ad creative, copy, management and reporting. | Offer and audience fit, campaign messaging, traffic scope and delivery feedback. |
| Commercial structure | Management retainer, with advertising spend agreed separately. | Campaign pricing based on the agreed audience, volume and delivery requirements. |
| What we need from you | Business goals, account access, brand assets and sales feedback. | Your offer, landing page, audience requirements and conversion feedback. |
What happens before launch
- We discuss your offer, customer and current acquisition activity.
- We agree the service, deliverables, commercial terms and responsibilities.
- We confirm the required account access, assets, campaign links and tracking.
- We establish who approves the work and how campaign updates will be shared.
What happens once we’re running
Campaign review begins with the agreed delivery measures. We then use the conversion and sales feedback available from your business to understand the wider picture.
For Meta, this informs ongoing campaign management. For email traffic, it helps assess delivery and plan any further orders. Recommendations depend on the evidence available, rather than assuming that more traffic is always the answer.
Use the campaign readiness checklist ↗Questions before we begin
A clear starting point.
How do we get started?
Book a strategy call or email the team with your offer, website and goals. We discuss fit before proposing a scope.
Is advertising spend part of your management fee?
Advertising spend and management fees are discussed separately. The proposal sets out what is included and any additional costs.
What about confidentiality and access?
We discuss the access required for the work and use the agreed channels for sharing business information. Our privacy policy explains how website enquiries are handled.
Who helps with an existing campaign?
Contact support@meridianacquisition.io with your campaign reference and question. The Contact page also lists direct owner email addresses.
Let’s build your
next acquisition plan.
Bring your offer and your goals. Our team will help you work through the channel, campaign and next step.